Since commercial roofing is a relationship based business, commercial contractors need qualified marketing appointments to grow their business, but finding a good source of marketing is often difficult. Decision makers are often protected by “gatekeepers” so, it can be hard to get in touch with them directly. Commercial roofers need someone to work through assistants and gatekeepers to identify and get to the decision maker. Many commercial roofing contractors simply don’t have the time or expertise to generate quality appointments from cold calling. So their biggest dilemma is they need appointments to sell roofs, but might not understand how to get them.
The Primary Assumption
Many commercial contractors have had bad experiences working with marketing and appointment setting companies, especially those that don’t specialize in commercial roofing, but will take on a commercial roofing contractor anyway. Some appointment setting companies may set “weak” appointments with non-decision makers, or they do not properly educate the prospect and set the right expectations for meeting with a commercial roofing contractor. Not taking these important steps sets the roofer up for failure.
Common Marketing Problems:
- Poor appointment quality
- Hard to get credits on bad leads
- Not commercial roofing experts
- Expectations are not properly set
What Every Commercial Contractor Wants:
- Good appointments
- Decision maker present
- Clear communication
- Reliable delivery
- Fair billing policies
- Not to be oversold
Commercial Roofing Leads was founded by a group of commercial marketing experts with over 20 years of experience, giving commercial roofing contractors direct access to quality marketing solutions. You want to work with experts to get past gatekeepers and in front of decision makers so you can grow your business more profitably. Commercial Roofing Leads makes it happen for your company.