For a commercial roofing business, every moment you’re not working is a loss. There’s nothing more frustrating than having excellent workers, tools, and equipment standing by, but too few customers to send your people out on a job.
That’s why it’s time for your roofing company to explore a new and powerful method of driving constant business: pre-set appointments from an appointment-setting service.
An appointment-setting service fuels your sales efforts by doing all the legwork of securing client meetings. You receive leads plus specific appointment dates and times. By the time your salesperson steps in, your company has already gotten past the gatekeepers, reached the decision-makers, and set the stage to seal the deal.
This means your company’s reps can walk right into lucrative appointments where the clients are already very close to signing contracts. Your company will land more customers and see a steady stream of new business.
How Does Roofing Appointment-Setting Work?
Your appointment-setter works as an extension of your sales team, doing all the time-consuming up-front work of locating and securing qualified leads. They use their extensive network of contacts to connect with commercial customers who have urgent roofing problems but don’t yet have a roofing solution.
The service sends you leads, but not just a long list of contact info. It’s more than a lead-generation service. Instead, you receive a live list of actual appointments that have already been set. At that point, your salespeople simply need to step into these appointments and do what they do best – close the deal.
Who Are the Customers?
An appointment-setting service specializes in finding actual, local commercial roofing customers who are in immediate need of roofers. You won’t be reaching skeptics who hang up the phone when you call. These are grateful people who truly need your service and are looking forward to their appointment with you.
Your new customers are located through a wide variety of sources, including networking events, industry publications, home shows, subscriptions, surveys, online marketing, and more. Each contact is pre-screened and qualified by the appointment-setting service, so you know they’ll be worth your time.
How Much More Money Could We Make?
Here’s an example from Fox Marketing founder David Fox, one of the pioneers of secured appointment-setting for the roofing industry. Fox worked in roofing sales for decades and understands the challenges roofers face.
This story actually begins with a Fox Marketing client who briefly used their services to buy 15 appointments, then ended the partnership. One year later, the same client called Fox Marketing to admit they’d been wrong to cancel. They realized they’d turned those 15 appointments into seven figures’ worth of business.
In fact, they said a single pre-set appointment from Fox Marketing brought them $875,000 plus additional leads and relationships built over time. They realized that the appointment-setting service could bring them millions in new business and opted to triple their previous investment.
Is Appointment-Setting Expensive for Roofing Companies?
An appointment-setting service is a budget-friendly option and you can usually get a big bang for your buck by investing just a few thousand dollars. Here are some reasons why it’s so cost-effective:
- You can set the budget and control the cost.
- You pay a flat fee for a certain number of appointments.
- You can always decide to add more appointments later if it’s working for you.
- You’re paying for secured appointments, not just a list of leads.
- Your salespeople don’t waste time on unproductive activities like cold calling
- A single appointment could lead to millions of dollars in future sales.
Click here to learn more about pre-set roofing appointments or to request a quote. It could be the best thing you ever do to help your roofing business thrive.